SlapUp blogs
What is actually hard about the web right now.
Practical notes on websites, content and AI for web developers and professionals.
Content marketing
Fewer clicks, same work: what AI search means for your content
AI summaries are taking clicks from informational searches. Here is what the research shows and how to adapt your content marketing.
4 min read
For web developers
AI code is almost right, and that's the expensive part
Most developers use AI tools, but fewer trust them. A practical way for web developers to keep the speed without shipping almost-right code.
4 min read
For web developers
Core Web Vitals: what to fix first
LCP, INP and CLS explained in plain English, with the target numbers and the first fixes that web developers should try.
4 min read
Content marketing
How to use AI for content without sounding like everyone else
A practical workflow for using AI in content marketing while keeping your expertise, your voice and your readers' trust.
3 min read